Result Summary for Survey: Littleton Food Co-Op Member Survey

Littleton Food Co-Op Member Survey .... Back to Co-op Main Page

1. My overall vision for the Littleton Coop is to provide:
	Very Important	Important	So-so	Not Important	Rating Average	Response Count
Better prices and more value	45.7% (154)	39.5% (133)	13.1% (44)	1.8% (6)	1.71	337
Wider choices	43.8% (147)	39.3% (132)	13.4% (45)	3.6% (12)	1.77	336
Unique and high quality foods and products	63.2% (215)	26.5% (90)	7.1% (24)	3.2% (11)	1.50	340
Better service	40.1% (135)	45.1% (152)	11.9% (40)	3.0% (10)	1.78	337
Lower cost	30.4% (100)	38.0% (125)	26.7% (88)	4.9% (16)	2.06	329
More locally grown food & products	76.0% (259)	20.2% (69)	3.8% (13)	0.0% (0)	1.28	341
More organic and natural foods and products	56.0% (187)	26.9% (90)	15.0% (50)	2.1% (7)	1.63	334
Comments and Suggestions						64
	answered question					343
	skipped question					2

2. Our Co-Op should try to emphasize
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Locally Grown and Locally Produced Food Products	77.1% (263)	21.1% (72)	1.8% (6)	0.0% (0)	341
Organic Food Products	51.2% (171)	37.1% (124)	9.9% (33)	1.8% (6)	334
Comments and Suggestions					41
	answered question				341
	skipped question				4

3. Organic and Locally grown and locally produced products should be located:
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
In a separate department	23.8% (62)	38.8% (101)	16.9% (44)	20.4% (53)	260
Throughout the store	45.2% (133)	36.7% (108)	10.9% (32)	7.1% (21)	294
Comments and Suggestions					49
	answered question				338
	skipped question				7

4. Meats/Poultry/Seafood
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
"Human" Butcher	60.5% (184)	24.7% (75)	8.9% (27)	5.9% (18)	304
Prime Cut Selection	43.1% (127)	40.7% (120)	10.2% (30)	6.1% (18)	295
Organic/Natural Packages	52.1% (158)	36.3% (110)	8.9% (27)	2.6% (8)	303
Locally Grown/Locally Produced	72.6% (223)	23.1% (71)	3.9% (12)	0.3% (1)	307
Value Priced/Large Package	28.4% (86)	38.9% (118)	21.5% (65)	11.2% (34)	303
Pre-seasoned/Marinated Products	4.0% (12)	25.8% (77)	31.2% (93)	38.9% (116)	298
Seafood-Fresh	77.3% (238)	16.2% (50)	5.5% (17)	1.0% (3)	308
Seafood-Frozen/Pre-Packaged	16.7% (50)	45.8% (137)	23.1% (69)	14.4% (43)	299
Poultry-Fresh	70.4% (209)	23.2% (69)	5.1% (15)	1.3% (4)	297
Poultry Organic	50.2% (152)	33.3% (101)	11.2% (34)	5.3% (16)	303
Poultry Locally Grown/Locally Produced	58.4% (178)	33.4% (102)	6.2% (19)	2.0% (6)	305
Poultry-Frozen/Pre-Packaged	8.3% (24)	42.8% (124)	29.7% (86)	19.3% (56)	290
Comments and Suggestions					36
	answered question				310
	skipped question				35

5. Fruits and Vegetables
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Organic	55.2% (165)	36.1% (108)	6.0% (18)	2.7% (8)	299
Locally Grown/Locally Produced	83.2% (253)	14.8% (45)	1.3% (4)	0.7% (2)	304
Specialty	35.3% (106)	47.3% (142)	13.3% (40)	4.0% (12)	300
Wide Variety	66.1% (197)	28.2% (84)	4.4% (13)	1.3% (4)	298
Value Selection/Quantity Packaging	31.2% (91)	37.0% (108)	19.9% (58)	12.0% (35)	292
Suggestions and Comments					34
	answered question				306
	skipped question				39

6. Dairy (Milk, yogurt, cheese, etc.)
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Organic	48.0% (145)	39.4% (119)	8.6% (26)	4.0% (12)	302
Locally Grown/Locally Produced	71.3% (219)	23.8% (73)	4.2% (13)	0.7% (2)	307
Soy Products	26.1% (79)	41.3% (125)	16.2% (49)	16.5% (50)	303
Specialty Products	31.4% (91)	45.9% (133)	16.2% (47)	6.6% (19)	290
Comments and Suggestions					29
	answered question				307
	skipped question				38

7. Bakery
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Organic	42.0% (126)	40.0% (120)	12.0% (36)	6.0% (18)	300
Locally Grown/Locally Produced	71.6% (217)	22.1% (67)	5.6% (17)	0.7% (2)	303
Made to order	29.1% (88)	42.4% (128)	18.5% (56)	9.9% (30)	302
Everyday Breads	57.9% (175)	32.5% (98)	6.3% (19)	3.3% (10)	302
Specialty Breads	51.0% (154)	35.4% (107)	11.3% (34)	2.3% (7)	302
Cakes,Pies,Cookies,Fudge, etc.	19.1% (58)	38.6% (117)	24.4% (74)	17.8% (54)	303
Comments and Suggestions					31
	answered question				309
	skipped question				36

8. Deli
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Take out meals (Think Boston Market)	30.3% (92)	40.5% (123)	18.4% (56)	10.9% (33)	304
Salads	41.5% (125)	39.9% (120)	13.0% (39)	5.6% (17)	301
Basic Meat Selection	48.3% (140)	41.7% (121)	4.8% (14)	5.2% (15)	290
Wide Variety of Meats	41.4% (125)	40.1% (121)	12.3% (37)	6.3% (19)	302
Basic Cheese Selection	54.5% (158)	40.0% (116)	4.1% (12)	1.4% (4)	290
Wide Variety of Cheeses	63.0% (192)	26.9% (82)	7.9% (24)	2.3% (7)	305
Comments and Suggestions					33
	answered question				309
	skipped question				36

9. Dry Goods
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Pastas	63.8% (192)	32.9% (99)	2.7% (8)	0.7% (2)	301
Imported Pastas	27.1% (81)	50.2% (150)	16.7% (50)	6.0% (18)	299
Cereals	56.5% (170)	35.9% (108)	5.0% (15)	2.7% (8)	301
Canned Goods	43.4% (132)	44.4% (135)	8.2% (25)	3.9% (12)	304
Juices	48.5% (146)	38.5% (116)	8.3% (25)	4.7% (14)	301
Condiments	49.5% (151)	42.3% (129)	7.2% (22)	1.0% (3)	305
Dressings	44.0% (133)	43.0% (130)	7.3% (22)	5.6% (17)	302
Nut Butters	41.3% (125)	38.3% (116)	12.9% (39)	7.6% (23)	303
Jams and Jellies	43.1% (131)	45.1% (137)	6.3% (19)	5.6% (17)	304
Crackers, etc.	49.7% (149)	43.3% (130)	5.0% (15)	2.0% (6)	300
Organically Grown/Organically Produced Dry Goods	52.8% (160)	31.4% (95)	12.5% (38)	3.3% (10)	303
Suggestions and Comments					29
	answered question				307
	skipped question				38

10. Beer/Wine
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Beer (Wide Selections)	29.8% (91)	37.4% (114)	19.7% (60)	13.1% (40)	305
Beer (Imported)	26.8% (80)	38.9% (116)	19.8% (59)	14.4% (43)	298
Beer (Domestic)	22.0% (64)	41.6% (121)	19.2% (56)	17.2% (50)	291
Wine (Wide Selections)	37.7% (115)	33.4% (102)	15.7% (48)	13.1% (40)	305
Wine (Imported)	31.2% (93)	37.2% (111)	18.1% (54)	13.4% (40)	298
Wine (Domestic)	31.6% (92)	40.5% (118)	16.2% (47)	11.7% (34)	291
Suggestions and Comments					44
	answered question				307
	skipped question				38

11. Coffee
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Basic Selection	43.1% (122)	42.0% (119)	5.7% (16)	9.2% (26)	283
High Quality (e.g. Starbucks, Pete's, Etc.)	50.2% (150)	29.4% (88)	9.7% (29)	10.7% (32)	299
Bulk coffee and grinder	48.8% (145)	32.3% (96)	10.1% (30)	8.8% (26)	297
Comments and Suggestions					35
	answered question				304
	skipped question				41

12. Tea
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Basic Selection	44.4% (126)	44.0% (125)	5.3% (15)	6.3% (18)	284
Wide and Elaborate Selection	39.5% (117)	37.5% (111)	12.5% (37)	10.5% (31)	296
Comments and Suggestions					14
	answered question				307
	skipped question				38

13. Ethnic Foods
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Chinese	31.2% (94)	43.5% (131)	14.6% (44)	10.6% (32)	301
Japanese	31.9% (96)	41.5% (125)	15.9% (48)	10.6% (32)	301
Indian	33.8% (102)	39.7% (120)	15.6% (47)	10.9% (33)	302
Italian	40.6% (123)	44.2% (134)	9.6% (29)	5.6% (17)	303
Mexican	37.7% (113)	43.0% (129)	12.3% (37)	7.0% (21)	300
Comments and Suggestions					36
	answered question				305
	skipped question				40

14. Frozen Foods
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Vegetables	51.5% (157)	34.8% (106)	7.2% (22)	6.6% (20)	305
Pizza	22.4% (68)	36.3% (110)	22.4% (68)	18.8% (57)	303
Dinners	15.7% (47)	39.1% (117)	23.4% (70)	21.7% (65)	299
Desserts	14.0% (42)	45.3% (136)	21.3% (64)	19.3% (58)	300
Ice Cream Desserts	28.9% (87)	45.5% (137)	13.6% (41)	12.0% (36)	301
Breads	14.3% (43)	33.0% (99)	27.3% (82)	25.3% (76)	300
Breakfast Foods	11.1% (33)	35.5% (105)	27.7% (82)	25.7% (76)	296
Comments and Suggestions					25
	answered question				305
	skipped question				40

15. Cafe
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Simple Cafe choices of Coffees/Teas, muffins, Etc.	30.9% (89)	39.2% (113)	17.4% (50)	12.5% (36)	288
Better Sandwiches and hot items, along with Coffees/Teas, muffins, Etc.	48.0% (146)	25.0% (76)	14.5% (44)	12.5% (38)	304
Comments and Suggestions					35
	answered question				305
	skipped question				40

16. Health and Beauty Aids
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Organic/Locally Grown/Locally Produced Health and Beauty (e.g. Burt's Bees, Kiss My Face, etc.)	44.9% (135)	29.2% (88)	14.6% (44)	11.3% (34)	301
Vitamins and Supplements	36.2% (111)	34.5% (106)	16.9% (52)	12.4% (38)	307
Hair Care	21.2% (64)	40.4% (122)	22.2% (67)	16.2% (49)	302
Oral Hygiene	26.8% (81)	41.1% (124)	19.2% (58)	12.9% (39)	302
Cosmetics	9.6% (29)	36.9% (111)	28.6% (86)	24.9% (75)	301
Mens Grooming	12.3% (37)	37.0% (111)	26.7% (80)	24.0% (72)	300
Feminine Products	17.9% (54)	38.7% (117)	22.8% (69)	20.5% (62)	302
Over the Counter Medications	16.0% (48)	38.3% (115)	24.3% (73)	21.3% (64)	300
Hosiery	5.2% (15)	21.3% (62)	34.4% (100)	39.2% (114)	291
Comments and Suggestions					31
	answered question				305
	skipped question				40

17. Please rate the importance of the following categories:
	Very Important	Neutral, but should be included	Neutral, but not a big deal if absent	Not Important	Response Count
Bulk Foods	52.4% (161)	26.7% (82)	15.3% (47)	5.5% (17)	307
Grab and Go	25.6% (79)	39.5% (122)	21.7% (67)	13.3% (41)	309
Snacks	20.5% (63)	45.1% (139)	22.7% (70)	11.7% (36)	308
Soda	10.7% (33)	34.7% (107)	24.0% (74)	30.5% (94)	308
Floral	11.8% (36)	31.0% (95)	32.7% (100)	24.5% (75)	306
Paper Products	25.5% (78)	36.6% (112)	22.5% (69)	15.4% (47)	306
Cards and Gift Wraps	3.9% (12)	17.5% (54)	40.3% (124)	38.3% (118)	308
Office Supplies	1.0% (3)	11.1% (34)	37.6% (115)	50.3% (154)	306
Laundry and Household Supplies	33.7% (104)	40.5% (125)	16.8% (52)	9.1% (28)	309
Pet Supplies	22.5% (69)	33.9% (104)	24.4% (75)	19.2% (59)	307
Customer Service	77.5% (237)	19.3% (59)	1.3% (4)	2.0% (6)	306
Organic/Locally Grown/Locally Produced Items	77.2% (234)	15.5% (47)	5.3% (16)	2.0% (6)	303
Comments and Suggestions					24
	answered question				309
	skipped question				36

18. Please add any additional thoughts, comments, or suggestions .
		Response Count
		78
	answered question	78
	skipped question	267